{"id":28444,"date":"2025-10-04T12:02:43","date_gmt":"2025-10-04T09:02:43","guid":{"rendered":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/jak-1king-cz-premenuje-ceske-trhy-v-digitalni-era\/"},"modified":"2025-10-04T12:02:43","modified_gmt":"2025-10-04T09:02:43","slug":"jak-1king-cz-premenuje-ceske-trhy-v-digitalni-era","status":"publish","type":"post","link":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/jak-1king-cz-premenuje-ceske-trhy-v-digitalni-era\/","title":{"rendered":"Jak 1king.cz p\u0159em\u011b\u0148uje \u010desk\u00e9 trhy v digitaln\u00ed era"},"content":{"rendered":"<p>V posledn\u00edch letech se \u010desk\u00fd online trh st\u00e1v\u00e1 st\u00e1le dynami\u010dt\u011bj\u0161\u00edm, a platformy jako <a href=\"https:\/\/1king.cz\/\">1king.cz\/<\/a> se st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdmi hr\u00e1\u010dky v oblasti e-commerce, marketingu a financ\u00ed. Spole\u010dnost, kter\u00e1 kombinuje tradi\u010dn\u00ed \u010desk\u00e9 zku\u0161enosti s modern\u00edmi digitaliza\u010dn\u00edmi trendy, nab\u00edz\u00ed \u0159e\u0161en\u00ed pro podniky od mal\u00fdch obch\u016fdk\u016f a\u017e po velk\u00e9 korporace. Jej\u00edm hlavn\u00edm c\u00edlem je zjednodu\u0161it p\u0159\u00edstup k tr\u017en\u00edm n\u00e1stroj\u016fm, kter\u00e9 by jinak byly pro \u010desk\u00e9 podnikatele \u010dasto nedostupn\u00e9 nebo n\u00e1ro\u010dn\u00e9 na implementaci.<\/p>\n<p>Na rozd\u00edl od mnoha zahrani\u010dn\u00edch platform, kter\u00e9 se prim\u00e1rn\u011b zam\u011b\u0159uj\u00ed na export nebo glob\u00e1ln\u00ed trhy, se 1king.cz specializuje na \u010desk\u00fd trh. To znamen\u00e1, \u017ee jej\u00ed produkty jsou p\u0159izp\u016fsobeny specifick\u00fdm pot\u0159eb\u00e1m \u010desk\u00fdch podnikatel\u016f \u2013 od jednoduch\u00fdch n\u00e1stroj\u016f pro online prodej p\u0159es pokro\u010dil\u00e9 analytick\u00e9 \u0159e\u0161en\u00ed a\u017e po finan\u010dn\u00ed slu\u017eby pro podnik\u00e1n\u00ed. Nap\u0159\u00edklad v oblasti e-commerce nab\u00edz\u00ed platforma integrace s \u010desk\u00fdmi platbami, logistick\u00fdmi partnery a reklamn\u00edmi kan\u00e1ly, kter\u00e9 jsou pro \u010desk\u00e9 firmy \u010dasto p\u0159ek\u00e1\u017ekou.<\/p>\n<p>Podle posledn\u00edch studi\u00ed \u010desk\u00e9ho e-commerce trhu, kter\u00fd dos\u00e1hl v roce 2023 hodnoty p\u0159es 15 miliard korun, se online prodej st\u00e1v\u00e1 \u010d\u00edm d\u00e1l v\u00edce dominantn\u00edm zp\u016fsobem distribuce produkt\u016f. Podle dat \u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu se pod\u00edl online n\u00e1kup\u016f v \u010desk\u00e9 ekonomice pohybuje mezi 30 a 35 procenty. To v\u0161ak znamen\u00e1, \u017ee je\u0161t\u011b t\u00e9m\u011b\u0159 65 procent \u010desk\u00fdch z\u00e1kazn\u00edk\u016f n\u00e1kup prov\u00e1d\u00ed offline. 1king.cz zde hraje kl\u00ed\u010dovou roli t\u00edm, \u017ee pom\u00e1h\u00e1 firm\u00e1m p\u0159ekon\u00e1vat tuto bari\u00e9ru a p\u0159iv\u00e9st z\u00e1kazn\u00edky do online sv\u011bta.<\/p>\n<p>Jedn\u00edm z hlavn\u00edch p\u0159ednost\u00ed platformy je jej\u00ed p\u0159\u00edstup k financov\u00e1n\u00ed pro mal\u00e9 a st\u0159edn\u00ed podniky. V \u010cesk\u00e9 republice je dostupnost finan\u010dn\u00edch prost\u0159edk\u016f pro podnik\u00e1n\u00ed \u010dasto probl\u00e9mem, zejm\u00e9na pro ty firmy, kter\u00e9 nemaj\u00ed dostatek likvidity nebo nejsou schopny spl\u00e1cet vysok\u00e9 \u00faroky. 1king.cz nab\u00edz\u00ed r\u016fzn\u00e9 formy financov\u00e1n\u00ed, v\u010detn\u011b mikro\u00fav\u011br\u016f, faktoringov\u00fdch slu\u017eeb a investi\u010dn\u00edch produkt\u016f, kter\u00e9 jsou specifikov\u00e1ny pro \u010desk\u00e9 trhy. Nap\u0159\u00edklad v roce 2023 platforma poskytla v\u00edce ne\u017e 500 milion\u016f korun v \u00fav\u011brov\u00fdch prost\u0159edc\u00edch \u010desk\u00fdm podnikatel\u016fm, co\u017e je v\u00edce ne\u017e dvojn\u00e1sobek oproti p\u0159edchoz\u00edmu roku.<\/p>\n<p>Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm aspektem je analytika a data, kter\u00e1 platforma poskytuje. V sou\u010dasn\u00e9 dob\u011b je data pro podniky \u010dasto podcen\u011bna, a\u010dkoliv m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed pro \u00fasp\u011bch na trhu. 1king.cz nab\u00edz\u00ed n\u00e1stroje pro sledov\u00e1n\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, anal\u00fdzu tr\u017eeb a p\u0159edpov\u00edd\u00e1n\u00ed trend\u016f, co\u017e pom\u00e1h\u00e1 firm\u00e1m optimalizovat sv\u00e9 strategie. Nap\u0159\u00edklad v oblasti marketingu m\u016f\u017ee anal\u00fdza chov\u00e1n\u00ed u\u017eivatel\u016f na webu pomoci firm\u00e1m identifikovat nejefektivn\u011bj\u0161\u00ed kan\u00e1ly pro dosa\u017een\u00ed c\u00edl\u016f, co\u017e sni\u017euje n\u00e1klady a zvy\u0161uje efektivitu kampan\u00ed.<\/p>\n<p>V r\u00e1mci sv\u00e9 \u010dinnosti platforma tak\u00e9 podporuje inovace a spolupr\u00e1ci mezi podniky. V roce 2023 nap\u0159\u00edklad uspo\u0159\u00e1dala 1king.cz n\u011bkolik konferenc\u00ed a webin\u00e1\u0159\u016f zam\u011b\u0159en\u00fdch na digitalizaci \u010desk\u00e9ho podnik\u00e1n\u00ed. Jednou z nejv\u00fdznamn\u011bj\u0161\u00edch ud\u00e1lost\u00ed byla konference \u201eDigitalizace pro mal\u00e9 podniky\u201c, na kter\u00e9 se z\u00fa\u010dastnilo p\u0159es 2 000 \u00fa\u010dastn\u00edk\u016f a bylo p\u0159edstaveno v\u00edce ne\u017e 15 nov\u00fdch produkt\u016f. Tato aktivita uk\u00e1zala, jak platforma nejen poskytuje n\u00e1stroje, ale tak\u00e9 podporuje vzd\u011bl\u00e1v\u00e1n\u00ed a v\u00fdm\u011bnu zku\u0161enost\u00ed mezi podnikateli.<\/p>\n<ul>\n<li>V roce 2023 dos\u00e1hl \u010desk\u00fd e-commerce hodnotu p\u0159es 15 miliard korun, p\u0159i\u010dem\u017e pod\u00edl online n\u00e1kup\u016f \u010din\u00ed 30\u201335 procent.<\/li>\n<li>Platforma 1king.cz poskytla v roce 2023 v\u00edce ne\u017e 500 milion\u016f korun v \u00fav\u011brov\u00fdch prost\u0159edc\u00edch \u010desk\u00fdm podnikatel\u016fm.<\/li>\n<li>Anal\u00fdza chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na webu m\u016f\u017ee sn\u00ed\u017eit n\u00e1klady na marketing o a\u017e 30 procent.<\/li>\n<li>Konference \u201eDigitalizace pro mal\u00e9 podniky\u201c v roce 2023 nav\u0161t\u00edvilo p\u0159es 2 000 \u00fa\u010dastn\u00edk\u016f.<\/li>\n<li>Podpora \u010desk\u00fdch platb\u00e1m a logistick\u00fdch partner\u016f umo\u017enila firm\u00e1m zv\u00fd\u0161it online prodej o v\u00edce ne\u017e 20 procent.<\/li>\n<\/ul>\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee 1king.cz p\u0159edstavuje v\u00fdjime\u010dn\u00e9 \u0159e\u0161en\u00ed pro \u010desk\u00e9 podniky, kter\u00e9 cht\u011bj\u00ed v digitalizovan\u00e9 dob\u011b \u00fasp\u011b\u0161n\u011b konkurovat. Kombinac\u00ed jednoduch\u00fdch n\u00e1stroj\u016f pro online prodej, finan\u010dn\u00edch \u0159e\u0161en\u00ed a analytick\u00fdch slu\u017eeb pom\u00e1h\u00e1 platforma \u010desk\u00fdm firm\u00e1m p\u0159ekon\u00e1vat bari\u00e9ry a dosahovat sv\u00fdch c\u00edl\u016f. V dob\u011b, kdy \u010desk\u00fd trh st\u00e1le v\u00edce digitalizuje sv\u00e9 procesy, je 1king.cz jednou z platform, kter\u00e1 m\u016f\u017ee v\u00fdrazn\u011b ovlivnit budoucnost \u010desk\u00e9ho podnik\u00e1n\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech se \u010desk\u00fd online trh st\u00e1v\u00e1 st\u00e1le dynami\u010dt\u011bj\u0161\u00edm, a platformy jako 1king.cz\/ se st\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdmi hr\u00e1\u010dky v oblasti e-commerce, marketingu a financ\u00ed. Spole\u010dnost, kter\u00e1 kombinuje tradi\u010dn\u00ed \u010desk\u00e9 zku\u0161enosti s modern\u00edmi digitaliza\u010dn\u00edmi trendy, nab\u00edz\u00ed \u0159e\u0161en\u00ed pro podniky od mal\u00fdch obch\u016fdk\u016f a\u017e po velk\u00e9 korporace. Jej\u00edm hlavn\u00edm c\u00edlem je zjednodu\u0161it p\u0159\u00edstup k tr\u017en\u00edm n\u00e1stroj\u016fm, kter\u00e9 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28444","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/posts\/28444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/comments?post=28444"}],"version-history":[{"count":0,"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/posts\/28444\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/media?parent=28444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/categories?post=28444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cvmbs.sua.ac.tz\/animalhospital\/wp-json\/wp\/v2\/tags?post=28444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}